Siri for 2024 U.S. Elections

For high profile events such as the U.S. Elections, users often turn to Siri for answers. We aimed to earn trust by helping users stay up-to-date with timely and relevant content for the elections. I also partnered with Apple News teams to ensure a cohesive user experience within the Apple ecosystem regardless of the entry point, be it Siri or other applications.

As the design DRI (direct responsible individual) for Siri Knowledge, I was responsible for bringing Siri experiences for the 2024 U.S. elections across all surfaces - iPhone, Mac, Apple TV, Apple Watch, Safari, and Spotlight.

My Role

Mobile design

Apple TV design

Apple Watch design

Conversation design

Team

Product, Siri KG Engineering/NLU

AI/ML Platform Engineering

Apple News Editorial & Brand teams

Design Studio Production

Election Results

Live Activities

Apple TV

Apple Watch