TripAdvisor aimed to be an awesome travel companion and go-to solution to travelers when they are in destination during their trip, with significant improvement to the iOS & Android apps before the travel peak season started. The goal was to help them minimize the research and planning time while on vacation, elevate local perspectives and hidden gems, while providing flexibility for booking tours and activities. I designed and launched a series of new in-destination experiences in the TripAdvisor apps in February 2019.