Alexa Music Sharing

Alexa Music customers desired to have an easy and convenient way to connect with their loved ones,  especially during the pandemic. We believe we can deliver value to our customers by providing a new way for them to stay connected with their friends & family through the power of music. Customers can share and listen to music shared with them, irrespective of the music provider they are subscribed to (patent filed). Music sharing was released in February 2021.

My Role

Multimodal design

Mobile design

Conversation design

Team

Product, Alexa Social Engineering/NLU

User Research, Alexa Mobile

Alexa Music, Amazon Music

Legal, Privacy

Share a song while listening to it

Recipient gets notified

Play a shared song from Messages

Play a shared song from ambient Home

Send a reaction to the sender

The sender gets notified of the reaction

Music Sharing in Alexa App

392k

Songs shared on Alexa

+300k

New Alexa customers

166k

Reactions received