Alexa Music Sharing
Alexa Music customers desired to have an easy and convenient way to connect with their loved ones, especially during the pandemic. We believe we can deliver value to our customers by providing a new way for them to stay connected with their friends & family through the power of music. Customers can share and listen to music shared with them, irrespective of the music provider they are subscribed to (patent filed). Music sharing was released in February 2021.
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My Role
Multimodal design
Mobile design
Conversation design
Team
Product, Alexa Social Engineering/NLU
User Research, Alexa Mobile
Alexa Music, Amazon Music
Legal, Privacy
Share a song while listening to it
Recipient gets notified
Play a shared song from Messages
Play a shared song from ambient Home
Send a reaction to the sender
The sender gets notified of the reaction
Music Sharing in Alexa App
392k
Songs shared on Alexa
+300k
New Alexa customers
166k
Reactions received