At Amazon, I was the lead designer of the first conversational AI-based personalization model, Intelligent Taste Profile (ITP). This product captures explicit customer preferences while inferring implicit signals from search, browse, and shopping behavior, and Save history to personalize food features and recommendations. The goal was to help customers stay inspired and informed about food, and save time getting food to table daily with personalized assistance from Alexa. It was released in February 2022.